Building a brand with meaning that matched the coaching experience

When ETC came to us, they were running a successful gym but the brand that wasn’t keeping up. Everything was being created on the fly, which meant nothing felt consistent or truly reflected the premium, community-led experience ETC is known for.

We started by defining the brand platform together, uncovering the values and direction that shaped the brand essence: Here for more. It captured everything the gym stands for: more strength, more confidence, more support, and more out of life.

From there, we built a bold, meaningful identity that finally matched the standard of the coaching. The new system brought clarity, consistency and energy to every touchpoint, giving Tim and the team the foundation they’d been missing.

The result is a brand that looks, feels and performs like ETC always should have.

All photography owned by ETC