Hawo is a premium training facility in Switzerland. They offer a unique combination of small group personal training classes as well as 1-2-1 personal training.

HAWO had an existing logo, but lacked a brand identity. We worked directly with Noémie (co-founder), to develop a full brand identity refresh that would enable them to showcase the brand across digital and print.

HAWO - on a mission to unlock a better life through hard work.

This resulted in a progressive brand identity. We chose a brand font full of personality, a subtle but varied colour palette, created brand patterns that can be paired with photography of the members training and interacting with coaches. This ensured HAWO felt empowered to create content for their brand with confidence.

All photography owned by HAWO