A long-term brand partnership supporting every stage of growth

We’ve been working with Madisons for over four years, helping shape the brand as the gym has continued to grow. Our first job together was developing the core identity and visual direction, making sure it reflected the standard of coaching and the strong community feel inside the gym.

Since then, we’ve supported the team with a wide range of creative projects, including signage, window vinyls, social templates, member communications and digital assets. Each piece of work has helped build more clarity and consistency across the brand.

More recently, Jerome launched Sanoa, a small recovery space offering cryotherapy and red light therapy. We created a clean, premium identity for it that sits comfortably alongside Madisons while still having its own personality. We also helped with the launch through signage and social content.

After years of working together, both brands now feel connected, clear and well considered, giving members a seamless experience across training and recovery.