The Pilates Cabin is a welcoming, peaceful space where members can escape into self-care for an hour.

We were asked to help bring an identity to The Pilates Cabin, after Lisa had been running the business under her own personal brand for a number of years. Having worked at some famous fitness studios in London, Lisa gained a lot of experience, but ultimately knew she wanted to bring bespoke Pilates out of London and into Camberley.

The logo mark is a simplified version of the cabin and suggests a safe space with boundaries. The open typeface and brighter colour palette helps bring a friendly, approachable nature to the identity and one that sits well with the current target market.

All photography owned by The Pilates Cabin