Supplement brand De Novo asked us to help bring their brand to the forefront of fitness supplements. The brand prided themselves on their extensive knowledge of formulations and how their product differed from the other competitors in the industry.

We devised a new brand identity from the ground up, starting with stakeholder interviews, putting a brand strategy in place in the form of positioning, purpose, mission, and their overall brand character.

We went on to design the entire brand identity system across social media, printed materials, digital outputs, and the label design for their supplement packaging.

All product photography by Gordon Greenhorn